Hei by Alfred Sung Eau De Toilette Spray for Men

Hei by Alfred Sung for Men reimagines the classic fresh-woody mood with a design that mirrors nature’s constant movement. This Eau de Toilette blends the crisp clarity of green leaves and spearmint with a calming floral heart of lavender, neroli, and jasmine, then anchors the experience in a warm, mineral-tinged base of woods, amber, and musk. The result is a versatile signature that feels both revitalizing and grounded—perfect for the modern man who wants a fragrance that travels with him from work to weekend.

Fragrance profile

• Top notes: green leaves, spearmint
• Heart notes: lavender, neroli, jasmine
• Base notes: woods, amber, musk

Hei opens with a refreshing, green-forward brightness that settles into a refined floral heart, then gracefully dries down to a clean, woody-mineral warmth. It reads as fresh without being sharp, and sophisticated without feeling heavy—a balanced scent that suits many occasions.

Who should wear Hei?

Hei is crafted for the stylish, active man who wants a fragrance that projects confidence without overpowering a room. It’s ideal for daily office wear, casual daytime outings, and evenings when you want a touch of understated elegance. If you gravitate toward scents that breathe easy in warmer weather but still carry presence in cooler moments, Hei fits seamlessly into your routine.

Occasions & seasons

Designed as a year-round signature, Hei transitions from a fresh office scent to a quiet, after-hours charisma. The green, minty opening and the mineral-woody base make it particularly apt for spring and summer wear, while the deeper woods and amber ensure it remains relevant through transitional seasons and indoor events.

How to wear Hei

For best results, apply Hei to pulse points—wrists and neck—and allow the fragrance to unfold naturally. A light two-spray approach is ample; avoid rubbing the wrists together, which can muddy the scent’s clarity. Store the bottle away from heat and direct sunlight to preserve the crisp character of the opening notes and the smooth drift into the base.

Why Hei stands out

What sets Hei apart is its thoughtful blend that captures the cyclical energy of nature—earth, wood, and minerals—without leaning into heaviness. The green leaves and spearmint provide instant freshness, while lavender, neroli, and jasmine offer a refined floral balance. The base of woods, amber, and musk anchors the fragrance with a warm, mineral finish that lingers in a respectful, not overpowering way. It’s a clean, confident scent designed for real-life moments—from early meetings to late dinners—without demanding attention.

Elevate your everyday with Hei by Alfred Sung—where fresh clarity meets lasting, masculine warmth. Add this Eau de Toilette spray for men to your collection and let its natural energy accompany you through the day.